So it goes something like this. We come up with this insight on how guys put up with a lot. But equipment that breaks down? They won’t stand for it. We base our creative for the pitch on this insight. We pitch it. We win the business. The client wants to produce the work that won the pitch. We create the spots. Product sales go through the roof. We win an Effie. And to top it all off, the spots earn a place on TBS’s Funniest Commercials Of The Year.