Osteo Bi-Flex : Case Study

Oddly enough, there wasn’t a massive throw down at the agency to work on Osteo Bi-Flex. However, the idea to use the biggest stiff in history as the face of the brand led to a dizzying number of accolades. A finalist at Cannes, an Effie for the campaign, Adweek’s Best Spots of the Year, coverage in Creativity, Shoot, AdAge and a host of other industry pubs helped put the Osteo Bi-Flex brand on the map. And, I like to think it helped launch Oscar nominated director Bennett Miller’s career.