Tiki brand torches, a backyard entertaining staple, wanted help introducing BiteFighter lamp oil. It’s sole purpose? Keep mosquitoes away, so you can enjoy your backyard. The idea? Show a classic Tiki torch that transforms into a fire-breathing, bug repelling Tiki god. We suggested to Tiki they create a line of torches based on this fire-breathing god. They agreed, and the result was a new SKU that was hard to keep in stock. When was the last time the creative in a commercial helped create a new product offering?