Wyoming Office Of Tourism

The Insight

Research told us our target market was curious, intellectual, theoretical and interested in understanding things on a deeper level, even an existential level. Asking “why” was built into their DNA. They needed more than events and attractions to lure them to the state. They needed answers.

The Campaign Idea

Brand the authentic western experience in a way no other state could, by emphatically answering the question, “Why visit Wyoming?”

The campaign includes TV, print, digital banners, social, influencer programs, long form content videos, OOH, bus sides, contests and promotions.

Awards

CA Advertising Annual, CA Photography Annual, CA Exhibit, Obie, Archive, Graphis Gold, Esto Award, Adweek Feature